Why

Why do you need a Facebook Ads Audit?

Are you losing opportunity for profitable eCommerce growth within your Facebook ad account?

Have us pore over your ad, sales, and customer data to uncover exactly what's holding you back - as well as your biggest opportunities for efficient, high ROI advertising spend.

5M+

Total AD Spend Managed

100M+

Facebook AD Accounts Audited

100M+

Total Revenue Generated

6x

Average Return On AD Spend

13+

Years Experience

40+

Worked With Clients

What

What's covered in the audit?

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Bird's Eye View

Deliver a live report of your Facebook ads to highlight ad performance.

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Pixel & Basics

Correct Pixel and Catalog Manager set-up for eCommerce

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Structure

CBO, cost caps set by AOV, budget-to-ad-set ratio, DPAs, and overall spend mix by audience

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Targeting

Prospecting vs Remarketing, proper exclusions, automatic placements, plus international and demographic testing

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Optimization

Conversion campaigns optimized for purchase, bidding aligned with your funnel, landing pages, and profitability

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Tracking & Attribution

Tracking with attribution modeling

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Creative

Copy, content, ad format, and sizing; plus, baseline AIDA metrics to establish ad effectiveness for every ad part.

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Ad & Ecommerce Strategy

Creative ad strategy & revenue forecasting built by combining benchmarked industry averages with your historical performance data.

Includes 6 Bonus Personalized Audit Reports & Ad Strategy

Benchmarking Report

We'll review if your Facebook platform and eCommerce sales data resulting in above or below industry averages and include Read More

Cohort Report

Where is your focus? Are you looking at short-term LTV -30 -60 -90 day payback periods, or are you stuck making marketing Read More

Personalized Cross-Channel Strategy

We don't just manage your Facebook Ads in a silo. From visitors to subscribers, we'll review whether your paid media works Read More

Creative Audit + Ad Gradeing Report

We'll look back 1 year and deliver a report that Grades your ads, outlining your A Grade, B Grade, D Grade, and F Grade Ads against Read More

Full P&L Level Forecast

A customer-centric forecast and unit economics breakdown built by combining your cohort-specific LTV values, historic spendRead More

12-Month Marketing Calendar

We'll provide our internal marketing calendar and start aligning on the most important calendar moments for your brand Read More

Results

The difference between a good and great Facebook ad strategy is hundreds of thousands of dollars.

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Subscription box service

vious agency partners performing at an ROI below 2x, we grew this subscription box service to $150,912.73 in monthly revenue on $42,274.96 in ad spend Read More

View Results
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Supplements

We spearheaded a product launch using a whitelisting influencer strategy which resulted in a record $1.1 million dollar month on $9,0381 in ad spend for this brand - that's a 121x ROI.

View Results
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Apparel

The client faced challenges getting their Facebook and Google ads to produce an above break-even 2x return on ad spend, causing a bottleneck in their brands growth.Read More

View Results
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Apparel/Fashion

With the goal of efficient growth without increasing ad budget, we analyzed the stats behind this fashion brand's current ads and looked at 4 key metrics with the strongest correlationRead More

View Results
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Sports Apparel

d ad structure to take this sports apparel retailer from 2x to 8x without Increasing their advertising spend. Their ad campaigns delivered great results Read More

View Results
Reviews

What Others Are Saying

Business Owners Who Ordered And Reviewed Our Services

I have found Paul's services to be excellent, he takes the time to understand what you require, explains in the simplest terms possible, and takes ownership of the project. I would certainly recommend him to anyone looking for a similar service.

Nora M

CMO at PINK

We'd like to thank your agency for its creative solutions during times of budget constraints. Your ability to adapt and maximize our advertising budget, even in economic downturns or budget cuts, has been instrumental in our success. Your flexibility is highly appreciated.

Melissa W.

VP of Marketing

We wanted to express our appreciation for your exceptional ability to navigate the frequent changes in Facebook and Google algorithms. Your rapid adaptation and expertise have been vital in maintaining our campaign performance. Thanks for keeping us ahead in the digital advertising game!

Nora M

CMO at PINK

Our Experience

Paul Klebanov

Senior Paid Media & Email Marketing Manager

Results-driven

Results-driven with some clients going from 2x ROI to more than 9x (some even going over 20x)

Scales faster

Scales faster and quickly with proven Google & Facebook Ad advertising methodologies

Increases profits

Increases profits through cohort-specific email campaigns built around seasonality, first product purchases, and channel-specific offers that bring visitors in

Accurate SKU-level reporting

Creates accurate SKU-level and cohort-specific LTV reporting designed to inform email campaign performance and define accurate targets

Trusted

Trusted with more than 50MM + dollars of advertising spend for clients in different DTC verticals

Clients

Companies We've Worked With

Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
Dux waterfowl
EarPeace
Oui Please
In Season Jewelry
GGblue
1776 United
Finks
WebEyeCare
The Bead Chest
The Bead Chest
EarPeace
In Season Jewelry
Hat Club
Oui Please
1776 United
GGblue
John Crazy Socks
R.Riveter
Stella Valle
MaxiClimber
Finks
CocoVillage
Pure Culture Beauty
WebEyeCare
Dux waterfowl
Aeroski
Googan Squad
Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
Dux waterfowl
EarPeace
Oui Please
In Season Jewelry
GGblue
1776 United
Finks
WebEyeCare
The Bead Chest

As seen on

NBC's Shark Tank

R.RIVETTER
STELLA VALLE
How to

How do you get a free audit?

We partner with the best for email, analytics, SMS, paid media, influencer, referral, and loyalty...

Find out if we're the right partner with a free discovery call and Facebook ads audit

Our Process

Here is Our 7 Step Process

Step 1 is to schedule a free strategy call which will help us understand more about your brand, your ideal customers, and your business objectives—we'll even help align some expectations based on industry benchmarks and results we get for others.

We'll even give you some working strategies that you're free to steal without ever paying a penny.

And, if we both feel like we are a good potential fit—we can move on to step Two.

It never hurts to get another look and another perspective, especially from a team that has been running paid media for 13+ years.

By the end of the call, you will either feel all the more confident in your existing partner today or feel confident that we could be of additional value.

Schedule your discovery call
Schedule A Call

To make sure we only onboard brands that we can grow, we offer a free personalized live screen share Zoom audit as the next step in the process. This lets us identify structural concerns, wasted spend, and performance-based opportunities—unearthing exactly what's working, what's not, and how to improve your campaigns to maximize ROI and grow your revenue.

3-month initial contract: From start to finish, we will try to put as much of the work on us as possible & outline a custom proposal via a PandaDoc agreement based on the audit findings for your review, signature & payment.

Once you sign up for the service, we'll send you a questionnaire and schedule our onboarding call containing a point-by-point timeline for execution, share spreadsheets & an invitation to join an Asana project to collaborate on our cross-channel content calendar, strategy, design assets, metrics, and learnings. We manage giveaways, exclusive drops, holiday promotions, and branded storytelling campaigns and communicate progress along the way, so you are never wondering and always in the know.

Developing a huge volume of conversion-focused ad creative is one of the ultimate competitive advantages.

Our methodology is to first build multi-variant scripts and then have your team film multiple shorts (singular pieces) we can mix & match like legos to create mashups from the highest-performing ad parts.

In this step, we'll brainstorm and create a backlog of tests to set us up for success in step 6.

We continuously test, learn and iterate creative concepts to develop high-performing ads.

We run campaigns in 2-week sprints, get data, and begin the optimization process—gradually increasing the performance of your ads through iterations based on learnings for each and every ad part.

From benchmarking against other brands in your vertical to a real-time view of your most important metrics, you will always be in the know with a real-time view of your most important business metrics — so you can track your marketing campaigns performance at any time, from any device.

Anyone can give metrics, but interpreting them and ideating new ads that outperform baseline averages requires real experience and understanding of what makes customers

tick - (across each and every ad part).

And, while you'll be able to see your campaign's performance live in our custom dashboards and get them emailed daily, we'll schedule weekly calls to go over the progress of your account, align on new promotions, review results of ad tests, and communicate new iterations to add — making sure your business and campaign goals are always aligned

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