Facebook Ads Audit

eCommerce Facebook Ads Agency

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Companies We Worked with:

Why

Why do you need a Facebook Ads Audit?

Are you losing opportunity for profitable eCommerce growth within your Facebook ad account?

As your Meta ads agency, have Paul pore over your Facebook and Instagram ad, sales, and customer data to uncover exactly what's holding you back — as well as your biggest opportunities for efficient, high ROI advertising spend.

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Ad Spend Managed

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Revenue Generated

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Average ROAS

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Years of Experience

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Orders Driven

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Brands Served

What

What's Covered in the Free Facebook Ads Audit?

Bird’s Eye View

A live, graded report of your whole ad account — prospecting, remarketing, and retention campaigns benchmarked check by check.

Pixel & Catalog

Correct Pixel, Conversions API, and Catalog Manager setup — the event data every optimization decision depends on.

Structure

CBO, cost caps set from your real AOV, budget-to-ad-set ratios, DPAs, and the overall spend mix across audiences.

Targeting

Prospecting vs remarketing split, proper exclusions, placements, and the international and demographic pockets you may be missing.

Optimization

Conversion campaigns optimized for purchase — bidding aligned with your funnel, landing pages, and profitability, not vanity metrics.

Tracking & Attribution

Pixel and CAPI tracking with attribution modeling that agrees with your store’s actual sales — decisions made on real numbers.

Creative

Copy, content, format, and sizing — graded on the 4 ad parts that predict ROAS: hook rate, watch time, clickthrough, and return.

Ad & eCommerce Strategy

Creative ad strategy and revenue forecasting built by combining benchmarked industry averages with your historical performance data.

Every audit is a live Zoom walkthrough of your account — ask questions as we go, and keep the recording. What's working, what's broken, and the revenue order to fix it in. Creative included — see how our performance creative agency pipeline produces it, or study winning Facebook ad examples analyzed frame by frame.

Get Your Free Facebook Ads Audit

Includes 6 Bonus Personalized Audit Reports & Facebook Ads Strategy

Benchmarking Report

We’ll review if your Facebook platform and eCommerce sales data are resulting in above or below industry averages and include...

Cohort Report

Where is your focus? Are you looking at short-term LTV -30 -60 -90 day payback periods, or are you stuck making marketing decisions...

Personalized Cross-Channel Strategy

We don’t manage your Facebook Ads in a silo. From visitors to subscribers, we’ll review whether your paid media works...

Creative Audit + Ad Grading Report

We’ll look back 1 year and deliver a report that grades your ads — A, B, D, and F grades against...

Full P&L Level Forecast

A customer-centric forecast and unit economics breakdown built by combining your cohort-specific LTV values, historic spend...

12-Month Marketing Calendar

We’ll provide our internal marketing calendar and start aligning on the most important calendar moments for your brand...

Results

The difference between a good and great Facebook ad strategy is hundreds of thousands of dollars.

414Purchases
$42,274.95Ad spend
$150,912.73Revenue
3.57x or 357%ROAS
Subscription Box Service: 3.57x return, up from below 2x

Their previous agency was running below a 2x ROI — we rebuilt the account and grew it to $150,912.73 in revenue at a 3.57x return.

15,782Purchases
$9,381.61Ad spend
$1,144,109.23Revenue
121x or 12,100%ROAS
Supplements: A record $1.1 million at a 121x return

We spearheaded a product launch on a whitelisting influencer strategy — a record $1.1 million in revenue on $9,381.61 in ad spend.

42,195Purchases
$518,152.08Ad spend
$1,702,886.85Revenue
3.29x or 329%ROAS
Apparel: $1.7 million in revenue at a 3.29x return

Facebook and Google funnels working together instead of in silos took conversion rate from 2.5% to 3.7% — spend scaled to $518,152, generating $1.7 million.

2,778Purchases
$61,378.93Ad spend
$600,656.75Revenue
9.79x or 979%ROAS
Apparel / Fashion: 4.46x became 9.79x — same budget

We graded a year of ads on the 4 metrics that predict ROAS and rebuilt creative from the winners — campaigns went from 4.46x to 9.79x, worth an extra $325,303 in revenue.

1,625Purchases
$12,027.70Ad spend
$91,502.75Revenue
7.61x or 761%ROAS
Sports Apparel: 7.61x return on ad spend

A consolidated ad structure raised the brand’s daily baseline average — 1,625 purchases and $91,502.75 in revenue on $12,027.70 in spend, a 7.61x return.

Reviews

What Others Are Saying

Brands Who Ordered And Reviewed Our Services

Clients

Companies We've Worked With

Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
The Bead Chest
EarPeace
In Season Jewelry
GGblue
1776 United
Finks
WebEyeCare
Dux Waterfowl
Oui Please
The Bead Chest
EarPeace
In Season Jewelry
GGblue
1776 United
Finks
WebEyeCare
Dux Waterfowl
Oui Please
Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage

As seen on

NBC's Shark Tank

R.RIVETTER
STELLA VALLE
Partners

We Partner With the Best

Email, analytics, SMS, paid media, influencer, referral, and loyalty...

FAQ

Facebook & Meta Ads Agency FAQ

Our management retainer starts at $6K/month with a $20K/month minimum ad spend — the accounts we manage run $250K to $1M+ per month. If that doesn’t fit your stage yet, take the free audit anyway: you’ll leave with a prioritized fix list either way.

A consolidated account structure that pools signal instead of fragmenting it, cost-controlled bidding tuned to your unit economics, creative testing that never stops, and a deliberate weekly change cadence — Meta’s algorithm needs room to work, so we make measured moves once a week, not panic edits at midnight. Instagram is included; it’s one auction.

Yes — creative is included, and it’s the part of the system we’re proudest of. We built a self-improving AI creative pipeline — part of MKOS.AI, the proprietary platform we built to run the agency: each cycle it studies your account’s performance data — what’s winning, what’s fatiguing — alongside market signal — the longest-running ads in your category (they survive because they work), the competitor tests already gaining traction, and the trends breaking early — then recommends both net-new concepts and iterations of your proven winners. Humans set the strategy — personas, angles, hooks, offers; AI produces the volume and every result feeds the next batch, so the system gets sharper about your brand every week.

Because Meta’s delivery system is a creative-discovery machine: the biggest advertisers test roughly 11× more creative than average, and even strong teams see about one real winner per twenty ads. That’s why we built an AI creative pipeline — it’s how we scaled a brand an additional $100K/month in ad spend at a held 3x ROAS, entirely with AI-generated ads.

That’s usually the system protecting you, not failing. With cost controls on, Meta only spends when it forecasts it can hit your target — “won’t spend” means the current creative can’t win auctions at your allowed CPA. The fix is engineering the inputs: stronger creative volume and better unit economics — not removing the guardrails and paying to learn the same lesson at $45 a conversion.

Platform ROAS is a starting point, not the truth. We run Meta on incremental attribution — measuring the conversions that wouldn’t have happened without the ad, not just the ones it touched — and read it against contribution margin and blended efficiency. A stable margin under volatile daily revenue beats a pretty dashboard; when reported numbers and bank-account numbers disagree, we believe the bank account.

As a Meta ads agency we run paid social — Facebook and Instagram — as one account, because one Meta auction serves both feeds. Creative is cut per placement (feed, Stories, Reels) and budget follows the auction, not a channel preference. Day to day your account is run by a senior Facebook ads specialist, not a rotating pod — and if you want an expert read before committing to anything, the free audit works like a Facebook ads consultant engagement with no retainer attached.

Find out if we're the right partner with a free Facebook Ads Audit

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