Basics
Is your email service provider (ESP) correctly integrated with your ecommerce platform, product feed, and tracking pixel?
Email List Building
Is your email service provider (ESP) correctly integrated with your ecommerce platform, product feed, and tracking pixel?
Automated Emails
Are core flows live, compelling, and coordinated — welcome email, abandoned cart emails, post-purchase, and VIP?
Newsletter & Campaigns cadence
Are you mailing too much or not enough? Do you have the right balance of brand awareness with merchandising?
Creative
Are you mailing too much or not enough? Do you have the right balance of brand awareness with merchandising?
List Health & Segmentation
Are new subscribers outpacing churn? And are you using data to better target your audience?
Deliverability
Is your account authenticated? Do your capture tactics or mailing practices put you at risk of landing in spam?
SMS Program Review
Are you taking advantage of this high engagement channel in an effective and respectful way?



















