Step 1 is to schedule a free strategy call which will help us understand more about your brand, your ideal customers, and your business objectives—we'll even help align some expectations based on industry benchmarks and results we get for others.

We'll even give you some working strategies that you're free to steal without ever paying a penny.

And, if we both feel like we are a good potential fit—we can move on to step Two.

It never hurts to get another look and another perspective, especially from a team that has been running paid media for 13+ years.

By the end of the call, you will either feel all the more confident in your existing partner today or feel confident that we could be of additional value.

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To make sure we only onboard brands that we can grow, we offer a free personalized live screen share Zoom audit as the next step in the process. This lets us identify structural concerns, wasted spend, and performance-based opportunities—unearthing exactly what's working, what's not, and how to improve your campaigns to maximize ROI and grow your revenue.

At this stage, we will also build out a growth map and forecast growth probabilities to align on expectations.

3-month initial contract: From start to finish, we will try to put as much of the work on us as possible & outline a custom proposal via a PandaDoc agreement based on the audit findings for your review, signature & payment.

Once you sign up for the service, we'll send you a questionnaire and schedule our onboarding call containing a point-by-point timeline for execution, working spreadsheets & an invitation to join an Asana project to collaborate on our cross-channel content calendar, growth strategy, growth map, design assets, metric sheet, and learnings log.

We manage giveaways, exclusive drops, and holiday promotions, so you are never wondering and always in the know about what we are working on and how each campaign is performing.

By the end of this call, we will have the complete growth strategy and execution timeline outlined with complete alignment on the KPIs anchored toward your brand's larger goals. This includes:

1. Cohot-specific LTV forecasting sheet
2. Revenue and budget planning sheet
3. Complete unit economics breakdown and targets
4. Marketing Calander

We'll re-examine everything and begin working on the tasks outlined in step 4 (Game Plan & Onboarding). This includes performing competitor research, performing keyword research, setting up new and adjusting existing campaigns, evaluating targeted search queries, setting up negative keywords, reviewing & writing ad copy, evaluating and setting up new campaign types, targeting, audience signals, bidding strategy, Google Ads and Google Analytics setup, custom reporting infrastructure.

By the end of this stage, your brand will be setup up for success on Google including your Shopping feed, Google ADs account, Google Analytics, and full reporting, so you are always in the know.

We run campaigns in 2-week sprints, get data, and begin the optimization process—gradually increasing the performance through iterations based on learnings.

From benchmarking against other brands in your vertical to a real-time view of your most important metrics, you will always be in the know with a real-time view of your most important business metrics — so you can track your marketing campaigns performance at any time, from any device.

While you'll be able to see your campaign's performance live in our custom dashboards and get them emailed daily, we'll schedule weekly calls to go over account performance, industry-wide eCommerce trends, align on new promotions, and make sure your business and campaign goals are always aligned.