Most food and beverage brands don’t have an awareness problem — they have a repeat-purchase problem. So the work starts with the math: acquisition priced against a year of reorders, not one checkout. From there it’s Meta and Google ads that trigger appetite, a promo calendar built before the season hits, and email and SMS that bring people back before the pantry runs out. AI does the heavy lifting; a human strategist owns every decision.
Consumables are bought again or the business fails — so we price acquisition against cohort LTV, not the first order. A coffee or snack subscriber is worth multiples of a one-time buyer, which lets campaigns bid what single-order math never could. The retention program then defends the subscription: skip-instead-of-cancel flows, replenishment timing, and flavor-rotation nudges.
Food and beverage demand is a calendar: holidays, gifting windows, summer coolers, resolution January. We build the promo calendar in advance, front-load demand creation before each window, scale through the peak, and pull back before discount fatigue sets in — so the spikes compound the base instead of cannibalizing it.
Appetite is visual: macro product shots, pour-and-crunch moments, and honest taste-test UGC outperform polished brand films in feed. Our AI creative engine multiplies every winning appetite cue into statics, motion, and new hooks weekly — included in the fee — so testing volume never waits on a food-styling shoot.
Yes, and the two compound when measured honestly. DTC ads build the brand searches and shelf recognition that retail converts, while DTC subscriptions carry the margin retail cannot. We structure campaigns and measurement so the retail halo is visible instead of invisible — the same discipline CPG marketing teams apply at bigger scale.
Impulse-friendly products usually open on Meta, where appetite creative creates the craving; considered products (specialty coffee, supplements-adjacent functional drinks) lean on Google to capture formed demand. Klaviyo compounds either path through replenishment. Every engagement starts with a free audit, so your sequence comes from the data — not a package.