Selling apparel online is a feed game and a returns game. We rebuild your product feed so catalog ads on Meta and Google can sell the depth of your range, open every drop with a full set of creative instead of waiting on a shoot, and measure ROAS net of returns — because a campaign that looks profitable before returns often isn’t. Email and SMS carry the second purchase. AI runs the production and the math; a human strategist makes every call.
Catalog campaigns — Advantage+ catalog on Meta, Shopping and Performance Max on Google — sell from your product feed directly, so feed quality is half the battle: titles, product types, color/size variants, and imagery all shape what the algorithms can match. We rebuild feeds before we scale them, then layer prospecting and retargeting so bestsellers fund the discovery of new winners across the catalog.
Returns are the silent ROAS killer in apparel — a campaign that looks profitable at 25% returns may not be. We reconcile ad-platform claims against your store’s net revenue, track return rates by campaign and product, and measure on incremental lift rather than 7-day click attribution. Decisions run on what you actually kept, not what the platform claims it sold.
Production is the usual bottleneck — a drop lands, the lookbook shoot is weeks out, and paid media waits. Our AI creative engine turns product imagery and past winners into launch-ready statics and video in days, included in the management fee, so every drop opens with a full set of ads and iterations ship while the collection is still fresh.
Yes — with a different playbook. Luxury fashion marketing protects brand equity first: tighter creative control, no discount-led messaging, audience curation over reach, and channels weighted toward search intent and retention rather than broad prospecting. The engine is the same; the guardrails, tone, and pacing are set for the tier you sell in.
It depends on where demand already exists. Brands people search for start with Google (Shopping captures intent at the lowest cost); brands built on discovery start with Meta catalog and video ads; brands with a list that never gets mailed start with Klaviyo. Every engagement opens with a free audit across channels, so the sequence is set by your data — not by a package we prefer to sell.