Google Ads Audit

eCommerce Google Ads Agency

Schedule Your Free Google Ads Audit

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Free & personalized for your brand

Live Zoom walkthrough — recorded for you

Delivered within 5 business days

Full ad strategy with projections

Companies We Worked With:

Why

Why do you need a Google Ads Audit?

Are you losing opportunity for profitable eCommerce growth within your Google ad account?

Have Paul pore over your ad, sales, and customer data to uncover exactly what's holding you back — as well as your biggest opportunities for efficient, high ROI advertising spend.

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Ad Spend Managed

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Revenue Generated

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Average ROAS

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Years of Experience

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Orders Driven

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Brands Served

What

What's covered in the audit?

Bird’s Eye View

A live, graded report of your whole account — Search, Shopping, Performance Max, Display, and YouTube benchmarked check by check, with quick wins ranked by dollar impact.

Conversion Tracking

The audit starts where most accounts fail: conversion actions, values, enhanced conversions, and attribution — decisions made on broken data are wrong by default.

Wasted Spend

Keywords and ad groups spending with zero sales, broad-match leakage, junk placements, Shopping cannibalized by Performance Max, and impression share lost to budget or rank.

Account Structure

Campaign-type mix and budget split, brand vs non-brand separation, shared negative lists, and a structure that gives Smart Bidding clean signals to learn from.

Keywords & Search Terms

Match-type mix, Quality Score distribution, and your search-term report classified — proven winners graduated to exact match, wasteful queries cut with negatives.

Ads & Assets

Responsive search ad strength, sitelinks, callouts, and snippets — plus the image and video assets Performance Max and YouTube run on, graded against real benchmarks.

Feed & Merchant Center

Correct Merchant Center setup, product feed health, disapprovals, and the product titles your Shopping visibility depends on.

Smart Bidding & Settings

Bidding strategies aligned to your real margins and AOV — plus search partners, location settings, and missing audience exclusions that quietly drain budget.

Every audit is a live Zoom walkthrough of your account — ask questions as we go, and keep the recording. What's working, what's broken, and the revenue order to fix it in.

Get Your Free Google Ads Audit

Includes 6 Bonus Personalized Audit Reports & Ad Strategy

Benchmarking Report

We’ll review if your Google Ads platform and eCommerce sales data are resulting in above or below industry averages and include...

Cohort Report

Where is your focus? Are you looking at short-term LTV -30 -60 -90 day payback periods, or are you stuck making marketing decisions...

Personalized Cross-Channel Strategy

We don’t manage your Google Ads in a silo. From visitors to subscribers, we’ll review whether your paid media works...

Ad & Keyword Grading Report

We’ll look back 1 year and deliver a report that grades your ads and keywords — A, B, D, and F grades against...

Full P&L Level Forecast

A customer-centric forecast and unit economics breakdown built by combining your cohort-specific LTV values, historic spend...

12-Month Marketing Calendar

We’ll provide our internal marketing calendar and start aligning on the most important calendar moments for your brand...

Results

The difference between a good and great Google ad strategy for eCommerce brands is hundreds of thousands of dollars.

Google Ads results that speak for themselves

452.11Purchases

$87,248.25Ad spend

$303,460.96Revenue

3.48x or 348%Return on ad spend

Home Decor (Shopping Ads): 3.48x return in 90 days

We took over from another agency and grew quarterly revenue from $209,283.42 to $303,460.96 — a 1.45x jump at a 3.48x return.

2,677Purchases

$18,432.30Ad spend

$249,332.47Revenue

13.53x or 1,353%Return on ad spend

Supplements (Dynamic Remarketing Ads): 13.53x return in month one

Competitive research exposed the targeting gaps — we doubled ad spend, tripled revenue, and returned 13.53x in the first month.

1,168.68Purchases

$12,632.29Ad spend

$49,322.87Revenue

4.81x or 481%Return on ad spend

Jewelry (Shopping Ads)

Jewelry (Shopping Ads): 4.81x return on Shopping

Shopping restructured to feed the Search account — $12,632.29 in spend returned $49,322.87.

2,327Purchases

$11,858Ad spend

$1,176,650Revenue

99.05x or 9,950%Return on ad spend

Jewelry (Search Ads — Capture Funnel): 99.05x return in month one

Media appearances spiked demand — our capture funnel matched ads to each website touchpoint and returned 99.05x in its first month.

6,110.20Purchases

$10,180.31Ad spend

$73,375.90Revenue

7.21x or 721%Return on ad spend

Food & Beverage (YouTube Ads): 7.21x return on YouTube

YouTube is where ad budgets usually die. Our 3-tier pre-roll funnel returned 7.21x instead.

Reviews

What Others Are Saying

Brands Who Ordered And Reviewed Our Services

“Paul's ability to take complex instructions and translate them into precise, high-quality deliverables with minimal oversight is rare. He is, without a doubt, a top-tier talent.”

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“Very knowledgeable in regards to online advertising, would definitely recommend to anyone looking for an experienced media buyer!”

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“Paul is the best of the best.”

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