For a pet product brand, the work runs on two engines: emotion and replenishment. Dogs and cats are the most clickable creative subjects on the internet, and food, treats, and litter get reordered on a clock. We turn the first into paid media that scales and the second into subscription economics — with a human strategist accountable for every decision.
No — products only. Food, treats, supplements, toys, gear, and accessories sold through your own store. Service businesses market on local search and reviews; product brands win on creative volume, feed quality, and retention. Our systems are built for the second fight, and we would rather be upfront about that than take a bad-fit account.
A pet eats the same food every week for years — which makes a subscriber worth many times a one-time buyer. We price acquisition against that lifetime, then defend it: replenishment timed to bag size and breed, skip-instead-of-cancel flows, and win-backs when the subscription lapses. The reorder is the business; the ads just start it.
Customers hand you the best ad content in eCommerce — their own pets. UGC of real dogs demolishing a toy outperforms studio footage nearly every time. The AI creative engine multiplies those winning moments into weekly statics and video, included in the fee, and keeps claims about health and ingredients inside platform policy.
Because marketplaces own the customer and you own the margin. DTC ads build the brand searches and the email list that marketplaces never share, and subscriptions on your own store carry economics Chewy will not give you. The channels are not enemies — but the growth you control lives on your own domain.
Pet creative is discovery gold, so most brands open on Meta and let demand build; Google captures the searches — including the breed- and condition-specific long tail — as the brand grows. Klaviyo compounds it all through replenishment. The free audit sets your exact sequence from the account data.