TikTok Ads Audit

TikTok Ads Agency for eCommerce Brands

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Why

Why do you need a TikTok ad audit?

Is your TikTok ad spend buying views instead of customers?

Have Paul open your TikTok account and pore over your ad, creative, and sales data to find exactly what's capping your return — and where the profitable scale is hiding.

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Ad Spend Managed

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Revenue Generated

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Average ROAS

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Years of Experience

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Orders Driven

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Brands Served

Paid, not influencer

What a TikTok Ads Agency Does That an Influencer Shop Won’t

Most TikTok ad budgets don’t die because TikTok doesn’t work. They die because the ads look like ads. A brand boosts a few organic posts, hands the rest to an influencer shop, and waits on a ROAS that never holds. TikTok’s algorithm buries anything that feels like a commercial, so the spend climbs while the return flattens.

Here’s the fix. Treat TikTok as a paid-media channel and run it like one. That’s the line between a TikTok ads agency and a TikTok marketing agency that only manages creators. We buy paid placements, build native creative at volume, test it against real conversion data, and scale what returns. Influencer seeding is a different job with a different goal, and we’re not it.

As a TikTok advertising agency for DTC brands, we run the account the way we’ve run $50M+ in paid media across Meta and Google: structured testing, disciplined bidding, and scaling tied to ROAS instead of view counts.

See what your TikTok ads are really returning.

Management

What Our TikTok Ads Management Covers

TikTok ads management is four jobs done well: creative, structure, testing, and scaling. Here’s how we run each.

Native creative that doesn’t look like an ad.

We build TikTok-native, UGC-style creative and Spark Ads: real posts (yours or a whitelisted creator’s) promoted as ads, so they carry native engagement instead of the ad-format stiffness the algorithm punishes.

Structure and bidding, not boosting.

Campaigns built for the TikTok auction. Cost caps and lowest-cost bidding matched to your margins and AOV, Smart+ where it earns its place, and a structure that gives the algorithm clean signals to learn from.

Creative testing at volume.

The account is only as good as the creative pipeline behind it. We produce and test native concepts at volume, increasingly AI-assisted, so you’re never stuck at one spend ceiling waiting on the next shoot.

Scaling on real ROAS.

We scale on profit, not vanity views. A video with 2M views and no purchases gets cut; a quiet winner at a strong ROAS gets more budget. The TikTok ads services here are the full stack under one roof, and every move a TikTok ad agency makes should read on your P&L, not your reach report.

Get your free TikTok ad audit
What

What’s Covered in the Free TikTok Ad Audit?

Bird’s Eye View

A live, graded sweep of your whole TikTok Ads Manager account — spend, structure, creative, and tracking benchmarked check by check, with quick wins ranked by dollar impact.

Conversion Tracking

We start where most TikTok accounts fail: the TikTok Pixel and Events API. Deduplicated events, correct values, and attribution — decisions made on broken data are wrong by default.

Creative & Hook Rate

Is your creative native, or does it read as an ad? We grade hook rate, 3-second and thumbstop rates, and whether your Spark Ads carry the native engagement the algorithm rewards.

Structure & Bidding

Campaign-type mix, cost-cap vs lowest-cost bidding against your real margins and AOV, Smart+ where it earns its place, and audiences that are quietly too broad or over-segmented.

Creative Testing

How you test, not just what. Structured testing at volume beats boosting one-off posts — we review your cadence, your winners-to-tests ratio, and the pipeline feeding it.

Wasted Spend & Scaling

Budget going to views that never convert, fatigued creative, and audiences past saturation — plus whether your scaling is tied to ROAS or to vanity view counts.

Every audit is a live Zoom walkthrough of your TikTok account — ask questions as we go, and keep the recording. What’s working, what’s broken, and the revenue order to fix it in. We also run paid social on Facebook and Instagram and Google Ads management for eCommerce.

Get Your Free TikTok Ad Audit

TikTok Ads for DTC & eCommerce Brands

We run TikTok ads for one kind of business: DTC eCommerce brands that make and sell their own product. The AOV sweet spot is $75–$200, the store is usually Shopify, and the goal is first-order profitability at scale — the same profile we’ve grown on Meta and Google for years.

A TikTok ads agency for eCommerce has to think past the view. Cheap views are easy on TikTok; profitable purchases are the hard part. As a TikTok ecommerce agency we tie every campaign to your product margins, your blended ROAS, and your CAC — the numbers your CFO actually reads.

We run TikTok with the same paid-media discipline we’ve built over 15+ years and $50M+ in managed spend: native creative at volume, structured testing, and profit-first buying. That discipline is what turns TikTok from a view machine into a paid-social channel worth scaling for a DTC brand. It’s the strongest complement to the paid social on Facebook and Instagram and the Google Ads management for eCommerce we already run — and it’s how the ad creative that makes TikTok work earns its return.

How We Report: Every TikTok Ad, Every Day

Every TikTok ad you run pipes into M-K-O-S, the proprietary platform we built to run the agency. It keeps per-ad, per-day history that TikTok’s own reporting eventually ages out, computes the metrics that matter — ROAS, CPA, AOV, thumbstop and hook rate down to the individual video — and layers AI analysis on top to flag what to scale, fix, or kill. Every optimization traces back to that data, and you see the same numbers we do.

That’s the model: human strategy, AI execution. The reporting and the creative pipeline run on our own tooling; the decisions are made by a senior buyer who’s accountable for your ROAS.

Results

The difference between boosting posts and running TikTok like a paid channel is the whole return.

Paid-media results from Meta & Google — the disciplines we bring to TikTok.

AI-Generated Creative at Scale (Meta)

+$100K/moAd spend added
3xROAS held while scaling
+$100K/mo in ad spend added in one month, at 3x ROAS

Here’s how we scale paid social. A brand was stuck at six figures because it couldn’t produce enough creative to keep scaling. We removed the bottleneck with AI-generated ads and added $100K/mo in spend in a single month while holding a 3x ROAS. Creative volume is exactly what TikTok’s algorithm rewards, which is why this engine matters more on TikTok than almost anywhere else.

Paid-Social Buying Discipline (Meta)

5xPurchase increase in 30 days
2x → 7xROAS scaled
$50M+Managed ad spend
5x more purchases in 30 days, ROAS scaled 2x → 7x

The same discipline, another paid-social account: structured testing and cost-cap bidding drove a 5x increase in purchases in 30 days, and we’ve taken accounts from a 2x to a 7x ROAS as we scaled spend. That discipline is the point. TikTok punishes the same lazy habits paid social always has — boosting, one-off creative, chasing views instead of ROAS. We run TikTok with the same testing structure and the same profit-first bidding.

Reviews

What Others Are Saying

Brands Who Ordered And Reviewed Our Services

“Paul's ability to take complex instructions and translate them into precise, high-quality deliverables with minimal oversight is rare. He is, without a doubt, a top-tier talent.”

Read The Full Review
Tom Shankle

Nurse Yard

“Very knowledgeable in regards to online advertising, would definitely recommend to anyone looking for an experienced media buyer!”

Read The Full Review
Mert K.

Home Decor Brand

“Paul is the best of the best.”

Read The Full Review
Matt Bergerson

Googan Squad, Dux & Bux Waterfowl

Clients

Companies We've Worked With

Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
The Bead Chest
EarPeace
In Season Jewelry
GGblue
1776 United
Finks
WebEyeCare
Dux Waterfowl
Oui Please
The Bead Chest
EarPeace
In Season Jewelry
GGblue
1776 United
Finks
WebEyeCare
Dux Waterfowl
Oui Please
Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage
Aeroski
MaxiClimber
Googan Squad
Hat Club
John Crazy Socks
R.Riveter
Pure Culture Beauty
Stella Valle
CocoVillage

As seen on

NBC's Shark Tank

R.RIVETTER
STELLA VALLE
Partners

We Partner With the Best

Email, analytics, SMS, paid media, influencer, referral, and loyalty...

FAQ

TikTok Ads Agency FAQ

Our management retainer starts at $6K/month with a $20K/month minimum ad spend — the accounts we manage run $250K to $1M+ per month. If that doesn’t fit your stage yet, take the free TikTok ad audit anyway: you’ll leave with a prioritized fix list either way.

Native, UGC-style creative and Spark Ads, campaign structure built for the TikTok auction, cost-cap and lowest-cost bidding matched to your margins, creative testing at volume, and scaling tied to ROAS instead of views. Reporting runs through M-K-O-S, the proprietary platform we built to run the agency — every ad, every day.

No — we run paid TikTok ads. Influencer campaigns and organic creator management are a different service with a different goal, and plenty of shops do it well. Our lane is paid media: buying placements, building native ad creative, and scaling on conversion data. If you need both, we’ll play nicely alongside your influencer partner.

Yes. We build TikTok-native, UGC-style creative and Spark Ads, and we produce at volume — increasingly with an AI-assisted pipeline — so testing never stalls waiting on the next shoot. Volume plus genuine variety is what lets a TikTok account scale instead of fatiguing.

Every campaign and ad pipes into M-K-O-S in real time and historically. It keeps per-ad, per-day history that TikTok eventually ages out, computes ROAS, CPA, AOV, thumbstop and hook rate down to the creative level, and layers AI analysis on top to flag what to scale, fix, or kill. You see the same numbers we do.

They’re complementary, not either/or. Google captures demand that’s ready to buy, Meta drives discovery and retargeting at scale, and TikTok seeds top-of-funnel demand with native video. Most of our brands run TikTok alongside paid social on Facebook and Instagram and Google Ads management for eCommerce, with blended ROAS as the scoreboard.

Honestly: wasted-spend cuts show up in days, but the compounding comes from creative. TikTok is a creative-led channel — winners emerge from testing volume, and each iteration lifts the next. Expect a real ramp over the first few weeks, not overnight wins. Anyone promising instant scale is guessing with your budget.

Free audit

Get a Free TikTok Ad Audit

Before you sign anything, get a free TikTok ad audit. We’ll open your TikTok Ads Manager, grade the account against real benchmarks, and hand you a prioritized fix list: what’s working, what’s wasting budget, and the order to fix it in. It’s a live Zoom walkthrough, recorded for you, delivered within 5 business days, with a full strategy and projections.

If we’re a fit, we’ll tell you. If we’re not, you keep the audit anyway.

Find out if we're the right partner with a free TikTok Ads Audit

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